Corporate Design


On the premium Berlin Fashion fair, the new fashion label THOM KROM of a porridge-ten public unveiling. The label starts with the launch of a upper casual wear line. The men’s line of high-quality organic materials combines the Zeitgeist of groundbreaking style capitals with the be durfnis to responsible consumption. The visual appearance of the label developed the Baird-ner agency salt communications, responsible for corporate communications by THOM KROM. On the premium Berlin Fashion fair, the new fashion label THOM KROM of a public unveiling. The label starts with the launch of a upper casual wear line. The men’s line of high-quality organic materials combines the Zeitgeist of groundbreaking style capitals with the need for responsible consumption. The visual appearance of the label developed the Berlin agency salt communications, responsible for corporate communications by THOM KROM. Is the novelty of THOM KROM, collections in the upper casual area to ecological and ethical standards finished without it falling into an eco-chic. We picked up this claim and the leitmotif of the CD made. “, so Alf Arnold von Salz. The result is a corporate design, which offers a perfect stage for the look of the Collections. Flat black lettering and a stylized bird form the backbone of the new appearance. Clean and full of contrasts the CD reflects the individuality and high standards for materiality and processing the collection.