Financial crisis – how does the marketing planning in companies for 2010 from even small and medium-sized enterprises should the crisis give no chance to spread them. Hearst wanted to know more. A particular risk to enter the company, their painstakingly built on communication policy just like ‘ Cancel, to reduce costs. This will help mostly the competition to establish itself and so far invested marketing money have fails of its purpose. Sabine Ziegler, Ziegler, marketing and communication, is of the opinion that there is always a way to break new ground and to keep existing customers and to attract new customers. This must be not always expensive, but must be well planned. Detailed planning is the basis of every successful company.
This applies to the field of marketing as well as to all other departments. Many companies however lack the red thread in planning a marketing strategy. To illustrate this: it will spent a lot of time to develop a corporate vision and strategy. It is important that the right marketing strategy to “invest and go with a good planning and special ideas to work”, Sabine Ziegler performs. It is particularly important to plan coherent and recognizable actions, so that it is seen in the market”.
Because small and medium-sized companies in addition to the knowledge often lack of time, Ziegler supported marketing and communication at: the analysis and evaluation of the existing marketing strategy of the positioning and appearance of the optimization potential of the substantive assessment of external communications (E.g. layout printed material, logo, slogan, slogans, etc.) the creation of a marketing plan, budget planning according to specifications and timetable pointing out specific recommendations for action and points out some exemplary marketing campaigns of a comprehensible Guide to the evaluation of the proposed measures (marketing-controlling) the monitoring of the implementation of the measures proposed in the Practice. The Agency takes care of the complete marketing and thus relieves holder, Director or senior executives, to can focus on their real core. In Ziegler cares marketing to develop an economically meaningful enterprise concept.