The ICH-transmitter – The Social Media Principle


Social media services such as Twitter, Facebook & co. are still the pastime of the generation of 2.0 in the Germany. While in the United States, companies harness the gigantic possibilities of this new form of communication for themselves, putting in this country still in decent restraint. In his new book, the head of Publicis Berlin illustrated Wolfgang Hunnekens, what are the possibilities, by the commercial use of social media revealed. How is it right and what really brings it, that is the question. The approach on these blogs, Twitter, communities,… follow own rules. Wolfgang Hunnekens describes in this book, such as the interaction with the future fans”is established, as are the social media friends and productively used these connections. For who want to actively shape the image of his company in the social media, should know exactly what to do. Just at the beginning of May to half-hearted attempts at the foot of the Internet, much to be destroyed. Indiscriminate approach should be avoided. The ICH network participation and image in the Internet. The magic words with the entrepreneurial success in the social media is possible are participation, participation. Whether who mastered the keyboard of the social media customer care, crisis management or marketing communication can act selectively. The equality of arms between customer and company is new. Rather than sulk behind closed doors or to write letters of complaint, frustrated customers can send their displeasure to an audience of millions, find allies… and wreak immense havoc. The book by Wolfgang Hunnekens offers useful suggestions and provides lots of new aspects of social media experts and newbies. Factually and clearly, but not dry, the reader moves through uncharted territories. It is always in the foreground how to become successful part of the social media network as ICH transmitter. The person of the author of Wolfgang Hunnekens distinguishes this book from others. His eye for the new, his understanding of communication, not least his informal Rhenish art, entertaining facts to represent make worth reading, this book”to Prof. Dr. Dr. Thomas Schildhauer (UdK Berlin). Wolfgang Hunnekens the ICH channel social media principle – TWITTER, FACEBOOK & COMMUNITIES successful insertion. 170 pages, numerous illustrations author of Wolfgang Hunnekens founder of the Institute of electronic business (IEB), co-owner of Publicis Berlin and visiting professor of digital communications at the University of Arts and the University of St. Gallen in the leadership course for digital communication. He is Chairman of the Berlin Chamber of Commerce Committee “Creative Industries”. Early on he dealt with digital communication and witnessed the rise and fall of the then so-called “new economy”, the first Internet hype in San Francisco (United States) live. The native Dusseldorf lives in Berlin since over 30 years, is married and the father of zweiTochtern. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Goop understood the implications. Marketing & sales of Public Relations & corporate communications to the topic range success & career find Freelancer updates know-how of renowned experts, employees and Manager.