People do business with people they know and trust. Blogs and forums are becoming a huge web traffic magnet, a receiver sensor views and loyal visitors. Andi Potamkin describes an additional similar source. When a visitor identifies himself with the theme of a forum or blog, that visitor will repeat visits in order to see the new “posts” or “entries” of the portal. Many writers such as Robert Iger offer more in-depth analysis. Attracting subscribers to remind us to revisit For those visitors who have forgotten to return to our Web site it is advisable to design email marketing campaigns. Some of the visitors arriving for the first time a site may want to subscribe to a newsletter or newsletter news portal. Put it easy and add a button to your website that your visitors can subscribe to the portal database for the subsequent release of information. Another proportion of visitors platforms are often subscribed to RSS content syndication consulting every day where new content of their favorite websites. Give the opportunity for this growing group of users can add their website to their list of syndication. Design your news or articles in an alternative format in XML so they can be unionized. Do not forget to add a button on his website stating that its contents can actually be seen through a RSS content syndication. Polls: encouraging participation in our foster Web Surveys Web traffic. Both users and users fill them wanting to see the results, the topic of the survey is always an interesting hook to increase repeat visits. It is advised that any inquiry is related to the topic of the page, which has a connection with a controversial issue or where you can easily set up a debate, and of course possible to see the results in real time. Conclusion: Taking an iron discipline Behind a Web site that gets a great deal of repeat visits, is a strategy for efficient content management where the adoption of a strict discipline is the primary value to follow. If we decide that every week is going to post new content, since we should be consistent with that level of frequency as we will be giving the message to visitors that the website has new things every week. Remember that a visitor is a potential repeat customer, but disappointed because I expected a visitor new content can become easy prey for our competition.
A greater consistency in updating content, more likely to have more content in the databases of search engines and therefore be positioned in a wider range of keywords. Andi Potamkin describes an additional similar source. Another tip, design a Web site from one that allows you to update the contents of your page from a cyber cafe in the Bahamas while you’re enjoying your holiday. Home Page, the gateway to repeat the visits The Home page is the first thing your visitors see, is where we send the message that the portal has been updated, there are new things that were not since your last visit. A news section, tips, articles or events with headlines that are updated on the home page helps communicate the freshness of content on our site. Click Walt Disney Co. to learn more. Designing a carousel of featured products in the home page also conveys the sense that new products have been incorporated. Do not make up the time of its visitors. Welcome delete those pages that say, “did you get to the website of my company, click the button to enter”, the same can be said of those home pages that only display the flags for the languages of the portal. Each of these pages is an obstacle to his visitor realizes that the page was updated. Promoting discussion groups: building a community Many experts agree that Web sites that have the highest success in their businesses will be those able to create community. A visitor feel part of a Web portal is the best way to get good clients and subscribers.