Time telephone directories already far behind virtually all potential customers look for and find the company through the Internet. And if companies offering one type of service, at least two, it's a competition, fight which are designed to prodvizhentsy sites. Now the presence of the site will not surprise anybody, it is necessary that he was not only handsome and modern, but also held a leading position in popular search engines. Course of their work a long time I did research company specializing in promoting and creating websites. The resulting data is ready to demonstrate a wider audience. In this article, you will not see specific company name: This material is not intended to denigrate the members of this branch. Its purpose to inform you of employees who use the Internet marketers. So, let's see, what and on what conditions offer the industry: "You pay only for results" Terms: You pay only for the attainment of positions in Yandex using key words. Pitfalls: the imposition of an unpopular move on needs. As a result, the conditions are met, and visitors and phone calls are not added. How to avoid: Be sure to analyze the popularity of queries that require reasonable forecast of attendance. "Promotion of a site at the request of indication of the price for query "Conditions: cost is calculated separately for each request. The cost is reduced, if not all requests are in the top 10 increases, if the positions were achieved in all inquiries. Pitfalls: in fact, referred to the "cost per zaspros" operates only within the request list.
The criterion in this case one – is how the site meets the search request a person searches for information on the Internet. For example, someone enters a search phrase "buy a bike 'and find dozens of sites responding to this request. In this case, indeed, those that were in the first positions, indicate where and how to buy a bike. The others, more and less consistent with this theme. This ranking was the result of the search engines with the help of robotic spiders several previously collected information on all existing sites. They defined their quality, the subject of the whole site and individual pages in particular. This process of gathering information about the sites is called indexing, and means that Information on the Internet resource is already in the database search engine. Now, searchers found the man who seeks the most appropriate resources for him so he could make his choice. Gathering information about the sites and enters them into its database is the most important factor in promoting websites, as indexing sites – is a guarantee that the search engines will come to you people, but statistically, it is thus achieved most traffic. Attract visitors from search engines – this is the cheapest and most effective way to increase site traffic. If you understand this circuit, it becomes evident that, since on the site will be a key word or phrases, but in this case, 'buy a bike', then no one would ever purposely not get to your site for that term. .