By Mahendran (Google Germany GmbH) And Thilo Weichert (ULD) Guests At DiWiSH


In an exclusive interview with members of the Association of digital economy of Schleswig-Holstein, they discussed their views on the theme ‘Is the IP address of a good to be protected?’ Kiel, September 23, 2008 – hardly a right is currently more on the bench as the data protection laws. In whole Germany is discussing very controversial. Robert Thomson understands that this is vital information. For the digital economy, the question arises: the IP address is a personal asset to be protected and how can this protection be ensured? To further clarify of this issue, the cluster management invited digital economy of Schleswig-Holstein (short: DiWiSH) a four high-profile speakers to their member event: the privacy experts by Mahdi, legal adviser Google Germany GmbH, and Dr. Thilo Weichert, head of the independent Centre for data protection Schleswig-Holstein (ULD). In addition the Schleswig-entrepreneur Dr. Frank Bock, Managing Director, Coronic GmbH and German safety net e.V. of Chairman of, Soren Mohr, Managing Director of the Kiel marketing and Advertising agency new communication GmbH & co. KG. In the closed part, participants in active Exchange discussed what positions are currently. This was not a uniform opinion. But it was food for thought for both sides. Because speakers and Auditorium made it through in-depth lectures and competent technical questions together clear from how many viewpoints, the facts can – lit and must. Special interest proposal was met with data protection the user in a menu here,’ prominently shown to offer to turn off data collection. Maybe it’s because this measure would raise the Onliners in whole Germany for this, to identify the possible risks and to form an opinion. A clear legal solution is not but a practical approach that website operators can keep track of that. And the, so turned out, wish, a guide to proper behavior on the Internet. About DiWiSH: DiWiSH is a regional, independent network for the IT-and Media industry in Schleswig-Holstein. As cluster management and governing body of the digital economy of Schleswig-Holstein, DiWiSH relies on partnerships, innovative industry meeting with entrepreneurs from throughout the country. The diversified portfolio of the Association ranges from the planning and organization of topic-based discussions with top-class speakers to active promotion measures, for example, to information young professionals about the benefits of the professions in the digital economy. One of the main objectives of the cluster is a strong public presence and positioning as a mouthpiece for the IT industry in Schleswig-Holstein. Your contact for further information: DiWiSH e.V.


Global Localized Parse Google Results


His new software “GInspector” cyberpromote presented at the fair point in Munich. Google takes into account the location of the seeker on the delivery of results. Therefore, the seeker from Germany also at google.com gets different results, as if someone in the United States is looking. Both the rankings differ, also at the AdWords gets seeking suitable advertising for his site. GInspector, a new software for Windows, you can simulate the search from 58 different countries. Thus, it is possible to analyze the actual rankings in the search engines in these countries. It also offers the opportunity to explore the AdWords ads of competitors, as well as live to see its own switched. The software also allows the comparison between two different representations. For even more analysis, hear from Joel and Ethan Coen. So you can compare directly the rankings in two different countries. Also can be present also the “normal” view, so as you would see it in the browser without GInspector. Another feature allows querying of the results in the many different Google data centers. Here, you can see possible future changes. Who will get strange results, can be directly the results of individual data center. Several hundred different data center are stored in the software, which are automatically updated at each program startup. Sales start: February 1, 2008 rates: EUR 49.-for a term of 1 year in this period are all automatic updates and version updates. The free demo version allows an extensive test of the functionality. For more information about the software, see for this press release and screenshots see press / pressemitteilungen.htm about cyberpromote: cyberpromote is a leading provider of solutions in the field of search engine marketing and search engine optimisation since 1997. In addition to performance-based services, cyberpromote provides software products for these segments.


Writer Tip Corporate Language


(Online article) – if the company has an image that would put it, is not so done, just to change it the corporate language. Words touch, seduce, arouse interest. You can also get bored, unsettle or even hurt. In the business world the Word option gives insight into the mindset and the culture of a company, Yes, it can even decide on success or failure. In the first copywriter tip of our FAQ “Techniques to the texts” read about the art to sell a hole in the wall and, how to position your company in words right. Important: the corporate language so how a company with a corporate design Gets a uniform graphical face, so lends the company (corporate language) a characteristic, unmistakable language. Oral how in writing consistent implementation and inserted, a mark receives clear through a corporate language defined an again recognizable personality. Is crucial that linguistic performance depends not only on the outside and focused on the products, but consistently starts with its own employees. 5 tips for a consistent corporate language attempts to find its own language. A language that fits to your company or brand. A language that actually reaches customers and business partners, who will be happy to read and heard and left as pleasant in memory. If you decide for a corporate-language project, then make sure that it by the Executive Board is initiated and carried. Because a consistent language requires a specific corporate mindset that each and everyone must have internalized. Create a guide that defines the linguistic style and shows an example. Is he restrained or naughty? Solid and distant or close to the people? Discreet or striking? Trendy or timeless? Progressive or frumpy? Pictorial or dry? You help your employees and staff with workshops and formulation AIDS in your language world in writing how orally safely and confidently move. Think about what your customers get to everything you read and hear: the greeting on the phone or in business, wrap text, reminders, advertisements, texts in search engines… Write all texts in the defined house style. And three concrete copywriter tips: choose a slogan that fits to your language world. In the trend are slogans that are simple, natural and direct like I’m driving, so ich. Lancia Musa, “Mama knows why. Alete or Germany’s claim Simply friendly. Under, you can be inspired! Define the product, rather than going through the problem-solving, through the authentic value proposition for your customers: between Manufacturer of lamps and Light artist, creating atmosphere worlds! Sell your customers what they want: light instead of lighting, a blooming garden instead of gardeners work or exaggerated said a hole in the wall, instead of one Drill. Back to the techniques for writing overview with the kind permission of Andrea Hirschi (post.ch/directpoint)


Professional Relationship


Interactive, innovative, sustainable customer delight and surprisingly getting around! The importance and the value of professional and above all interactive customer relationship management within the marketing process to rise significantly and today belong to the strategic success factors in a company. It comes today mainly to meet the customers even better and to seek dialogue with the customer and to apply it not only with all the known measures. Interactivity with existing customers, helps kennenzulernen customer needs better and contributes much to the customer loyalty, as well as quality improvement to the product and service development. There are countless opportunities to show customers appreciation. Whether as Dankeschon, Sorry, or to keep the contact with the customer. It is important that through the interaction with the customer a dialog zustande comes. Exactly here is the unique and interactive communication solution around customer gifts from Novadoo. With the timely and innovative solution companies can flexible manner now improve the quality of its relationship management, interactively communicate with the customer and at the same time reduce the administrative burden as well as the opportunities costs. Well-known listed Unternehmungen use this kind of customer relationship management and interaction with customers already successfully as follows: simple customer gifts (birthday, anniversary, Christmas, etc.) Contracts renewals complaint management customer service address verification customer acquisition, events / customer events customer surveys / market research it is the little things, the big lead to innovative, interactive and give sustainable, cost – and time-saving, and with a gift process which allows the customer to auszusuChen his personal gift to itself, is the start to interact with the customer. It is not about to surprise him, but with an appreciation, as large gifts which the Customers generate added value and allows him to communicate his concerns and needs of the company in a straightforward and simple way. Either by open or multiple choice questions or no limits are set by a simple feedback field Feedback communication.