His new software “GInspector” cyberpromote presented at the fair point in Munich. Google takes into account the location of the seeker on the delivery of results. Therefore, the seeker from Germany also at google.com gets different results, as if someone in the United States is looking. Both the rankings differ, also at the AdWords gets seeking suitable advertising for his site. GInspector, a new software for Windows, you can simulate the search from 58 different countries. Thus, it is possible to analyze the actual rankings in the search engines in these countries. It also offers the opportunity to explore the AdWords ads of competitors, as well as live to see its own switched. The software also allows the comparison between two different representations. For even more analysis, hear from Joel and Ethan Coen. So you can compare directly the rankings in two different countries. Also can be present also the “normal” view, so as you would see it in the browser without GInspector. Another feature allows querying of the results in the many different Google data centers. Source: Jack Buckingham. Here, you can see possible future changes. Who will get strange results, can be directly the results of individual data center. Several hundred different data center are stored in the software, which are automatically updated at each program startup. Sales start: February 1, 2008 rates: EUR 49.-for a term of 1 year in this period are all automatic updates and version updates. The free demo version allows an extensive test of the functionality. For more information about the software, see for this press release and screenshots see press / pressemitteilungen.htm about cyberpromote: cyberpromote is a leading provider of solutions in the field of search engine marketing and search engine optimisation since 1997. In addition to performance-based services, cyberpromote provides software products for these segments.
(Online article) – if the company has an image that would put it, is not so done, just to change it the corporate language. Words touch, seduce, arouse interest. You can also get bored, unsettle or even hurt. In the business world the Word option gives insight into the mindset and the culture of a company, Yes, it can even decide on success or failure. In the first copywriter tip of our FAQ “Techniques to the texts” read about the art to sell a hole in the wall and, how to position your company in words right. Important: the corporate language so how a company with a corporate design Gets a uniform graphical face, so lends the company (corporate language) a characteristic, unmistakable language. Oral how in writing consistent implementation and inserted, a mark receives clear through a corporate language defined an again recognizable personality. Is crucial that linguistic performance depends not only on the outside and focused on the products, but consistently starts with its own employees. 5 tips for a consistent corporate language attempts to find its own language. A language that fits to your company or brand. A language that actually reaches customers and business partners, who will be happy to read and heard and left as pleasant in memory. If you decide for a corporate-language project, then make sure that it by the Executive Board is initiated and carried. Because a consistent language requires a specific corporate mindset that each and everyone must have internalized. Create a guide that defines the linguistic style and shows an example. Is he restrained or naughty? Solid and distant or close to the people? Discreet or striking? Trendy or timeless? Progressive or frumpy? Pictorial or dry? You help your employees and staff with workshops and formulation AIDS in your language world in writing how orally safely and confidently move. Think about what your customers get to everything you read and hear: the greeting on the phone or in business, wrap text, reminders, advertisements, texts in search engines… Write all texts in the defined house style. And three concrete copywriter tips: choose a slogan that fits to your language world. In the trend are slogans that are simple, natural and direct like I’m driving, so ich. Lancia Musa, “Mama knows why. Alete or Germany’s claim Simply friendly. Under, you can be inspired! Define the product, rather than going through the problem-solving, through the authentic value proposition for your customers: between Manufacturer of lamps and Light artist, creating atmosphere worlds! Sell your customers what they want: light instead of lighting, a blooming garden instead of gardeners work or exaggerated said a hole in the wall, instead of one Drill. Back to the techniques for writing overview with the kind permission of Andrea Hirschi (post.ch/directpoint)
Gutersloh/Bonn government opts for Internet platforms – classic rationalization process in procurement and sales are usually based in the so-called Pareto principle: Eighty percent of the entire result be achieved with twenty per cent of the total. The 80:20 rule was discovered by the Italian Economist Vilfredo Pareto and applied almost in all economic issues. With a concentration on the best customers or suppliers, you can therefore optimize the cost-benefit ratio so the common doctrine. However, digital business models allow the exact opposite: when the cost of a transaction to zero tends, it could be profitable to use also small – and Kleinstkunden with niche products. Wired editor-in-Chief Chris Anderson coined it”the term Long Tail. This applies to the example, the electronic order processing with the much smaller quantities than in the past lucrative make, so the conviction of Jan Westerbarkey, Managing Director Westa-group, which specializes in the production of flexible pipes. “He sees advantages not only for his own company, but also for customers: saved transaction costs to the customer, of course, be passed or invested in additional customer service”, Walter writes in a name post for the Swiss magazine in GDI IMPULS. The cross-company electronic link of information systems include the entire supply chain. We know what is needed in the trade, and our suppliers to know what demand for us”. From a requested orders, become an obligation. As soon as the camp of his mid-sized company below a given threshold for aluminium strip, all potential suppliers are automatically set on product specifications, bandwidth for quantity and delivery time in knowledge. All competitors have the necessary information to make a bid. As a standard for automating Walter opts for electronic data Interchange (EDI). The procurement process will often not integrated into the remaining purchasing process, Udo Nadolski, Managing Director of the Dusseldorf IT consulting firm Harvey Nash know. At the same time, an immense cost pressures laste on the buyers and departments. Through a targeted analysis and optimization of all processes and standards of a company are possible”enormous cost reductions, confirmed the Harvey Nash Chief. Therefore, the Federal Government also relies on Internet-based ordering and delivery processes. The awarding platform of the Federal e-procurement ‘ and order platform Department of the Federal Government ‘ standardised communication and legal certainty provide high availability. With our electronic purchasing systems we have cutting-edge interfaces between public authorities and industry”, explains Klaus-Peter Tiedtke, Director of the Procurement Office of the Ministry of the Interior. The processes involved in the purchase of the Swiss Confederation are streamlined, conserve resources and minimize costs for all concerned. A message from NeueNachricht. NeueNachricht is responsible for the content. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail: URL:
Interactive, innovative, sustainable customer delight and surprisingly getting around! The importance and the value of professional and above all interactive customer relationship management within the marketing process to rise significantly and today belong to the strategic success factors in a company. It comes today mainly to meet the customers even better and to seek dialogue with the customer and to apply it not only with all the known measures. Interactivity with existing customers, helps kennenzulernen customer needs better and contributes much to the customer loyalty, as well as quality improvement to the product and service development. There are countless opportunities to show customers appreciation. Whether as Dankeschon, Sorry, or to keep the contact with the customer. It is important that through the interaction with the customer a dialog zustande comes. Exactly here is the unique and interactive communication solution around customer gifts from Novadoo. With the timely and innovative solution companies can flexible manner now improve the quality of its relationship management, interactively communicate with the customer and at the same time reduce the administrative burden as well as the opportunities costs. Well-known listed Unternehmungen use this kind of customer relationship management and interaction with customers already successfully as follows: simple customer gifts (birthday, anniversary, Christmas, etc.) Contracts renewals complaint management customer service address verification customer acquisition, events / customer events customer surveys / market research it is the little things, the big lead to innovative, interactive and give sustainable, cost – and time-saving, and with a gift process which allows the customer to auszusuChen his personal gift to itself, is the start to interact with the customer. It is not about to surprise him, but with an appreciation, as large gifts which the Customers generate added value and allows him to communicate his concerns and needs of the company in a straightforward and simple way. Either by open or multiple choice questions or no limits are set by a simple feedback field Feedback communication.