How Useful Is Self-PR For Companies Of SMEs


Just for small business users inside it is often unusual to put in the \”right\” light. \”It is difficult even to sell many entrepreneurs\” a conversation with the marketing expert Katja Hofmann about independent, the self-representation of minor employees, founders and fraternity \”Katja Hofmann is nominated for their education and training at the German Chamber of Commerce for the initiative Prize, proprietor of the SME and author of the book\” advertising was yesterday today is sponsoring \”the 2009 appears. She works as a management trainer in southern Germany with its headquarters in Stuttgart, Germany. Mrs Hofmann, how come the many company and founder of red numbers write it, although they had a perfect business plan? Many euphoric start or take over a business with a solid customer base and if then the business idea is implemented, that Office is set up then comes the feeling now it can go. The customers are what is missing. It is necessary that this information also by the new company. If you are not convinced, visit Comcast. If the Media reports about you, this takes much more attention than any display and is still cheaper to do so. They are therefore calling for the company PR actively? Yes, public relations – that is something only for the big companies\”I hear always again startled by entrepreneurs. But we live in an information society and a company’s success is the attention that gets a person a company. Gained credibility from a successful public relations is a crucial competitive advantage to sign up also by the competitors abzusetzen-because credibility is the Foundation of any successful business relationship. Rusty holzer: the source for more info. \”Because many do not know how you can work with the press and to dismantle to reservations, is my seminar so sure entering the press ‘ help and tips. I offer this in different cities, even with our neighbours in the Switzerland. But not the services of a company are crucial for success? Who sold himself well, must no longer and not work harder, but clever and innovative.


Professional Relationship


Interactive, innovative, sustainable customer delight and surprisingly getting around! The importance and the value of professional and above all interactive customer relationship management within the marketing process to rise significantly and today belong to the strategic success factors in a company. It comes today mainly to meet the customers even better and to seek dialogue with the customer and to apply it not only with all the known measures. Interactivity with existing customers, helps kennenzulernen customer needs better and contributes much to the customer loyalty, as well as quality improvement to the product and service development. There are countless opportunities to show customers appreciation. Whether as Dankeschon, Sorry, or to keep the contact with the customer. It is important that through the interaction with the customer a dialog zustande comes. Exactly here is the unique and interactive communication solution around customer gifts from Novadoo. With the timely and innovative solution companies can flexible manner now improve the quality of its relationship management, interactively communicate with the customer and at the same time reduce the administrative burden as well as the opportunities costs. Well-known listed Unternehmungen use this kind of customer relationship management and interaction with customers already successfully as follows: simple customer gifts (birthday, anniversary, Christmas, etc.) Contracts renewals complaint management customer service address verification customer acquisition, events / customer events customer surveys / market research it is the little things, the big lead to innovative, interactive and give sustainable, cost – and time-saving, and with a gift process which allows the customer to auszusuChen his personal gift to itself, is the start to interact with the customer. It is not about to surprise him, but with an appreciation, as large gifts which the Customers generate added value and allows him to communicate his concerns and needs of the company in a straightforward and simple way. Either by open or multiple choice questions or no limits are set by a simple feedback field Feedback communication.