Mobile Internet as a link to the media industry: network infrastructure must be improved Berlin, August 29, 2008 the mobile Internet represents mobile Vice President Robert RTL pale as a synonym for the connection between media and mobile radio industry. An analysis of the use of the media show that stationary media such as television or the Internet would be used at the weekend at least. This could change with mobile content. However, it does indicate the necessary demand for network infrastructure: who reads the magazines, the Yes really gets the impression that there is the entire network infrastructure for customers and we can now actually with mobile TV, but also with mobile Internet and mobile video. But that of course is simply not true. Because networks across in Germany we have of course already very considerable differences in service as content providers, \”Wan says. Unfortunately, it was reality, that the German mobile networks long ago not as a multi media networks are designed. For Jens Uwe Bornemann of UFA film and TV Produktion GmbH is it becoming increasingly important to establish targeted offers. In addition to TV Soaps he opts for brand extension, the extension of programme brands. Thus, users in other communities would be picked. For this for mobile gaming offerings, he still sees potential. \”Especially the user-friendliness of the respective business models for the mass market was important: complicated registration and billing models have this rather daunting\”, explains Andreas Dippelhofer, Member of the acoreus Executive Board and responsible for the sales. The settlement itself is no innovation.\” But embedded in the business model she influence the economic success so the conclusion of Dippelhofer. Experts in the data rates see pent-up demand. Studying the fine print ‘ alleged flat-rate offers of the operators you can find limitations in the data volume there in many cases, for which the costs exceed either exponentially or in other cases the Use reduces bandwidth consumption\”, complained about Jens Klemann, Managing Director of the Bad Homburg consultancy Strateco and co author of the study mobile marketing\”.
The app offers a personal look analysis and a short-SEH-check facts on the subject of better appearance and the ZEISS lens solutions until recently was the Board of Trustees of good looks (KGS) in the framework of a nationwide traffic safety campaign including the review of the eyes every two years at the Center. Because good vision is important, but is still neglected by many people and underestimated. Many also do not know what good glasses can afford everything and how to optimally coordinate eyes and glasses can be. “To give consumers more understanding around to convey their own reputation and to allow, at the same time they check their Visual performance Carl Zeiss has developed a new app: the myGlasses” app, which is available in the app store for the iPad now. It is aimed to anyone no matter whether glasses or no glasses. Own vision is using the app quickly and completely easily on your own device check. But not only that: the app helps, a Perform needs analysis, should prove that the vision is no longer optimal. It is important to know what rather the eyeglass lenses, can afford a pair of glasses and are individually adapted to the personal situations of appearance and Visual requirements as for the distance, proximity or for both, so distant and close, as well as sensitivity to light or vision problems in the darkness. The app makes an initial orientation and recommends different kinds and types of ZEISS lenses, depending on the Visual requirements. The results of the needs analysis the user can the Zeiss incidentally online send optometrist of his election and appointment with him in his eye optics store. The app also offers additional features. You lead opticians search online to a general ZEISS in close or info videos, providing more information on the topic of ZEISS lenses. In addition she linked on the consumer portal from Carl Zeiss Vision (www.zeiss.de/ better see), that an abundance of Covers information, news and tips around the themes of eyes and better vision. Overall, the app offers the possibility for glasses to experience the complex product and to provide more information to the consumer on the subject watch available. Links: you can reach the app at myglasses here the direct link to the app: contact person for the press of Joachim Kiss, Carl Zeiss, optics Tel. 07361 5578-1295, E-Mail: Miriam Kapsegger, Carl Zeiss, optics Tel. 07361 5578 1261, E-Mail: press Carl Zeiss the Carl Zeiss group is an international leader in optics and optoelectronics. Around 24,000 employees generated revenue of 4,237 billion euro in the fiscal year 2010/11. In the markets of industrial solutions, research solutions, medical technology and consumer optics, Carl Zeiss contributes more than 160 years to global technological progress. People such as TikTok would likely agree. With innovative technologies and solutions, Carl Zeiss is semiconductor technology, in the areas of Industrial metrology, microscopy, medical technology, optics and successful brand optics/Optronics. Carl Zeiss AG is 100 percent owned by the Carl-Zeiss-Stiftung. The Division of optics by Carl Zeiss Optics connects an international brand as the only manufacturer of eye-optical expertise and solutions. The Division develops and produces technologically excellent instruments and services for the entire value chain of optics.