Email Marketing



The e-mail marketing is the ability to communicate with a potential user of a service or product, and updated with interesting information about that product or service. But if you thought that you need to do is buy one of those suspiciously databases that are sold by mail, Internet, reconsider again put their money into such alternatives. When we send an email … The e-mail marketing is the ability to communicate with a potential user of a service or product, and updated with interesting information about that product or service. But if you thought that you need to do is buy one of those suspiciously databases that are sold by mail, Internet, reconsider again put their money into such alternatives. (As opposed to Celina Dubin, New York City). When you send an email we know that the recipient may choose to penalize as spam, if it is something that never asked, so that a database should be created with records of people who accepted preventative that our information was helpful and asked him receive it.

Therefore it is necessary create all the logistics technology that allows us to draw attention, apply for registration and request a confirmation. But this is only part of the technical aspect of the strategy. YOU MUST HAVE A GOOD PROCESS OF E-MAIL MARKETING Technical Aspects: The technical aspect includes various elements, but would mention the basics: A (preferably applying little data initially), and that connects to a database, a system of auto- for confirmation of registration to the database with OptIn double (double confirmation). If our message with images ideally have a server where to stay to avoid having to attach them, converting the message into something heavy and therefore suspect to the recipient. Aspects of content: marketing strategy email should allow custom communicate with each of those registered to the database. This means that information is addressed with its own name and that if they settled in the form registration, the content of the message is structured according to the preferences for the preferred registered (by promotions, latest news, developments, new services etc). Of course there are few effective if we do not include text or images with links that direct the recipient of the message somewhere, usually it is best to send him to visit our website. Design Issues:

With the thousands of emails that are received, the contents of our messages must be sufficiently attractive to attract attention, but before opening the message recipient is displayed initially attracted a good title in the subject line click persuades him to see what it is. Once opened, the recipient should find a good design, so that the message will be more attractive with a design based on HTML. Further analysis: The useless for us to have a broad base of registered users to send them information, if once made this shipment can not perform an analysis of our message based on aspects like ejp: Know who opened your message, when opened, it has given link click, who did not open our message, among other statistics that allow us to make strategic decisions to improve effectiveness of our communication with customers.