Mobile Internet as a link to the media industry: network infrastructure must be improved Berlin, August 29, 2008 the mobile Internet represents mobile Vice President Robert RTL pale as a synonym for the connection between media and mobile radio industry. An analysis of the use of the media show that stationary media such as television or the Internet would be used at the weekend at least. This could change with mobile content. However, it does indicate the necessary demand for network infrastructure: who reads the magazines, the Yes really gets the impression that there is the entire network infrastructure for customers and we can now actually with mobile TV, but also with mobile Internet and mobile video. But that of course is simply not true. Because networks across in Germany we have of course already very considerable differences in service as content providers, \”Wan says. Unfortunately, it was reality, that the German mobile networks long ago not as a multi media networks are designed. For Jens Uwe Bornemann of UFA film and TV Produktion GmbH is it becoming increasingly important to establish targeted offers.

In addition to TV Soaps he opts for brand extension, the extension of programme brands. Thus, users in other communities would be picked. For this for mobile gaming offerings, he still sees potential. \”Especially the user-friendliness of the respective business models for the mass market was important: complicated registration and billing models have this rather daunting\”, explains Andreas Dippelhofer, Member of the acoreus Executive Board and responsible for the sales. The settlement itself is no innovation.\” But embedded in the business model she influence the economic success so the conclusion of Dippelhofer. Experts in the data rates see pent-up demand. Studying the fine print ‘ alleged flat-rate offers of the operators you can find limitations in the data volume there in many cases, for which the costs exceed either exponentially or in other cases the Use reduces bandwidth consumption\”, complained about Jens Klemann, Managing Director of the Bad Homburg consultancy Strateco and co author of the study mobile marketing\”.