Who will buy? This is probably the central aspect of marketing. We have stated that the customer rarely keeps you faithful to a single supplier are so many manufacturers, retailers that consumers will be hesitant about where to buy and is likely to change this decision again and again. The secret marketing will then directing toward a horizon more clearly. How to do that between the multiple offers that will make someone stay with only one? And how can repeat that next time his inclinations and so on? The marketing expert does manage to bases of creativity, talent and initiative for the product or service is known in its real size and with all the advantages in terms of qualities, price and usefulness for the most difficult of all: loyalty who have many reasons to succumb to the seduction of a growing number of efferent. Who will buy? That is one of the questions that the customer little is done for a reason is something you choose to thinking of himself in what is best for you and this is something that does not cost you know who takes easily to notice the efforts of those who aspire to do business with in order to satisfy their needs. Coen Brothers usually is spot on. We have made a judicious path the changes in marketing in different periods of history particularly the economic development of nations. We spent the period in which conditions were imposed by the suppliers of the village artisans and emerging industrial city and continue the tour through the historic strip of post industrial revolution when it became necessary to sell off excess inventory at any cost and finally reached the second half of the twentieth century, when we find a client in a position to act for itself faithful to its own interests it is necessary to ask him what he wants and needs and then indulge in your desires, needs, expectations and even in their most absurd fancies. At the end of the day the buyer is power, power that gives her freedom to choose. Is he (the customer) who definitely has the upper hand, according to what we had been raised distinguish the following times: Producers set conditions. It is difficult to get quality products at good prices the supplier sets the rules. Charging sellers to hold excess inventory and low sales filled the van to the street vendors in order to sell the goods at all costs The customer is the owner of the situation. The buyers take the upper hand and are like a beautiful bride that is necessary to know and then pamper, seduce her and stay with her unfaithful girlfriend but as there are many suitors she will make choices different each time it wants . In response, the provider, rather than fall into the arms of disappointment and break the bond of love, understand that those are the rules of play and devise new strategies to achieve its conquest and reconquest necessary and must do it again and time to get a piece, I hope the bigger, the market ponque. is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.

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Nowadays, the success of any company may depend on multiple characteristics. Among them are unable to depend on the chief in person, for example, the quality of the equipment or the beauty of decorating the office. And yet and there are nuances to which any director may be exposed, if you take them under his personal supervision. This, of course, encouraging staff, business contacts and company advertising. As the head of the firm itself decides how much money to pay for advertising campaigns and which variant of advertising away. At the moment there are many types of organizations promotional campaigns. Among them are advertising on television and radio broadcasting, outdoor advertising and advertising in periodicals. Dell EMC Power Edge takes a slightly different approach. Yet one of the most effective in recent years is it's advertising in the subway. Celina Dubin may not feel the same. Reasons it is easy to determine effectiveness. First of all, if your eyes on the street can browse the ads are not involved in the subjects in the subway, except for advertising, look nowhere more. Actually the course of the descent on the escalator promotes that you begin to consider showing the advertising panels, that hung on the sides of the movement. Moreover, to date, our LCD screens are covered with Metro, which actually show at the same time a number of promotional images, which follow each other after certain period of time. And in addition to the stations and there are projectors that are capable of showing your ads. In this way, theoretical consumer simply must be somewhere to see your ad directly, is not essential to this whole video or just a picture. The advantage of advertising in the subway and in this, that the current subway passengers in greater than anything in any of the other public transport modes. Constantly buy additional subway cars, which confirms the view of the growth of metro users. This is natural, because all are new subway stations, covering the neighborhoods of metropolitan, whose inhabitants had not been able to get to downtown without transplants. Similarly, promotional products in the metro guarantees you a huge number of hypothetical customers. The most happy to any director – is the openness of advertising products in the metro. Unlike promotional products, which is shown on TV, the price of advertising in the subway is quite acceptable, and accordingly it can afford also a small organization. And thanks to all the same monitor, the number of seats set aside for advertising is boundless, and consequently all have the desire to be able to hang in the metro's own promotional materials. Do not lose chance to raise the level of demand and profit of his own company. Advertise in the subway, even if you can learn about customers.

A lone man for whom every minute communication – a treasure, can rely on simple human attention in the store? Never. It's not that the cost savings makes the employment of uneducated and uncultured staff. Case in the absence of standards of loyalty programs, training of personnel, staffing 'holes' companies. Inability to solve these problems – a common but discredited myth. Think about how you can reconcile with buyers more emotional benefits and how it will affect their loyalties. How to determine the level of loyalty? To determine whether the buyer is loyal, very difficult. Must parse for certain target audience into groups according to shop patterns of consumer logistics before you call someone who comes from you only once a month, a disloyal buyer. Lifestyle, employment, culture power sociodemography, income – all this directly affects the behaviors of buyers, saying nothing about their relationship with your company. On the surface level of loyalty is inversely proportional to number of stores, which are periodically visited by the buyer. That is, yours truly customer goes only to you, and disloyal – in all possible alternative shops. This is true, but only partly. Perhaps to someone you feel loyal to, simply has nowhere else to go. Maybe he lives next door to your shop, and more preferably in the five blocks. Maybe he thinks your store awful, but the fresh bakery department – just great. A little imagination, and we'll have a hundred reasons 'forced loyalty', that is not loyalty at all, but merely needs.

The modern call-center is capable of much. With his help, for example, can lead cross-selling. But the main thing – it plays a very important role in shaping the customer experience of the company. That it is strictly positive, we must not only effectively use all possible channels of communication with clients, but also to rebuild the business processes associated with their service Universal callektivizatsiya In today's business world, competition is not the best win goods and services, and the best customer service system. The first in Russia know this truth in practice, retail banks, insurance companies and mobile operators. Training took place under the barrage of phone calls of citizens who wish to take consumer credit, subscribe to telecom services, to buy liability insurance policy tool. Learning to work with consumer communities, companies on the move versed in what a CRM-CRM strategy and system and why you need points Call (CPC). This has generated a wave of construction of Russia's first call-centers. Market with an excess of forecasts to justify the research firm Datamonitor, predicted that by 2007 the number of jobs in the Russian call-centers will grow annually by 11.8%, and the centers themselves – by 10.2%. Now, according to some estimates, the dynamics is much higher: 40-45% annual growth in employment. The second wave of demand for call-centers have raised less than the large Russian companies from other industries that also forced to serve the mass customer. True, spending money to buy a full ATC small businesses tend to not want to.