A lone man for whom every minute communication – a treasure, can rely on simple human attention in the store? Never. It's not that the cost savings makes the employment of uneducated and uncultured staff. Case in the absence of standards of loyalty programs, training of personnel, staffing 'holes' companies. Inability to solve these problems – a common but discredited myth. Think about how you can reconcile with buyers more emotional benefits and how it will affect their loyalties. How to determine the level of loyalty? To determine whether the buyer is loyal, very difficult. Must parse for certain target audience into groups according to shop patterns of consumer logistics before you call someone who comes from you only once a month, a disloyal buyer.

Lifestyle, employment, culture power sociodemography, income – all this directly affects the behaviors of buyers, saying nothing about their relationship with your company. On the surface level of loyalty is inversely proportional to number of stores, which are periodically visited by the buyer. That is, yours truly customer goes only to you, and disloyal – in all possible alternative shops. This is true, but only partly. Perhaps to someone you feel loyal to, simply has nowhere else to go.

Maybe he lives next door to your shop, and more preferably in the five blocks. Maybe he thinks your store awful, but the fresh bakery department – just great. A little imagination, and we'll have a hundred reasons 'forced loyalty', that is not loyalty at all, but merely needs.