World Health Organization


Scholz & Volkmer devised the online communication and developed the creative idea for the campaign. Scholz & Volkmer accompanied the international “thank you” campaign by UNITAID. The facility with a total of 29 member countries is part of the World Health Organization (WHO). You devoted to the procurement of drugs against three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis. Since its founding in 2006 UNITAID has received nearly a billion dollars in funding from and thus significantly improved the global access to vital drugs. On this occasion, the Organization now starts an integrated “thank you” campaign and shows what successes were made possible by promoting. You may find Coen brothers to be a useful source of information. The financing comes from UNITAID for the most part in a solidarity levy on airline tickets, which will be charged by the Member States. Hence the idea of the campaign: “Follow the paper airplane on his way.” A multilingual Web special at makes the start thankyou. The website takes the user on a cinematic journey through the worldwide places of the Organization – accompanied by a paper plane, which again met him at all stations as a symbol for the help of UNITAID. Scholz & Volkmer developed the creative concept for the global campaign, and designed the online communication, including the Web special and an accompanying banner campaign. The campaign expands in the course of the year on other media, including on the various airlines, in-flight TV TV commercials as well as print advertisements and posters.


Chocolate


Successfully through promotional, advertising and giveaways if a company has developed a new product or developed a new brand, which will be published on the highly competitive market, then she do typically to increase the revenues of the company to make additional investments. But before this can happen, a step is particularly important, so that the company can indeed achieve these goals. Because the new products must sell well, including an advertising campaign is absolutely necessary. Only with an intensive advertising campaign, you can ensure that the new products are known, because otherwise she will know simply nobody. You can decorate chocolate, such a campaign with many different means, such as with the advertising, so the success of the company with the campaign is as large as possible. In the selection of freebies there but always some caveats, so that they actually achieve the right effect. So the advertising material must for example be on the interests Needs of the target group to be matched so that potential customers quickly find favor in the products, and they quickly love win. In addition, it is a good idea to equip the giveaways with a practical use, so that the advertising can occur as often as possible in everyday of potential customers and influence them as thoroughly as possible. This step requires however good knowledge about the target group, which is why there is also an interesting alternative: potential customers can be addressed through the senses. If you use chocolate as a giveaway to such advertising, you can be relatively sure that the advertising well with potential clients will arrive, because there is hardly a person who likes chocolate. And also those who may eat no chocolate for health reasons, for example because of diabetes or lactose intolerance, can be reached with a simple trick. Can the most candy, and so also the chocolate, lactose-free as well as sugar-free ingredients are produced. Thus, you can reach a lot of people with your advertising. In addition impresses especially people with lactose intolerance, because this disease is not very common, and these people therefore often not taken into account. Chocolate will ensure the advertising so that these people by your advertising campaign are particularly impressed, and total, people will notice that you go a very considerate also the interests of individuals. Therefore, the people you are talking with this advertising campaign, are in the future certainly consume your products, because they have made an already excellent experience with your company, and therefore like to rely on your products. Therefore, this method of advertising never should be underestimated. And there is also another advantage, you can insert the candy almost universally for all potential customers, because both children and older people like her. Advertising material Chocolate can be used thus for example in the form of chocolates for demanding customers, in as well as in the form of chocolate for children. They are so determined to achieve a good effect and impress very many people with your advertising campaign. So don’t forget to take into account this advertising method in your advertising campaign.


CROWN Launches Credit Cards In The New Year With Special Offer For Co-branding


CROWN co-branding SOLUTIONS starts with a challenge to competitors in the prepaid credit / debit cards co-branding market for 2010. Co-branding refers to the creation of an own Kreditkartenprogrammes for companies in their own design, in their corporate colours with your logo on the Prepaidkreditkarten. As reported by a spokesman of the company, be funded starting January 2010 all co-branding programs with 50% of the cost of implementation (set up fees) and various previously extra billable services free of charge included in the new programme offer. Contact information is here: Leslie Moonves. The performance contents, so Renate rope Berger, be significantly improved and perfected to extensions, the unique position of the co-branding giants in Europe now more clearly stand out from competitors. Absolute neutral setting up a card Web page, which contains all the necessary information of cards, an online-order order wizard provided in the future without self-promotion by CROWN. So, 100% on the corresponding company minted. On the other hand, all cards are by default without third-party advertising sent from all over Europe in the entire SEPA zone. “Co-branding should really be a co-branding and not just an advertising medium for the implementers”, so rope Berger. The highlight, however, is the money-transfer function, which allows you to transfer money from card to card in real time. Expensive services such as Western Union are therefore eliminated. Similarly all card accounts, which can be checked online and managed, are equipped with a transfer function, so preserved or charged money via bank transfer and bill payment for example to electricity or phone provider can be used”. Above all of course is co-branding in the company’s own design. Recently Randall Mays sought to clarify these questions. Only selected and also writing favourable partner recorded in the future in the reference list Crown, with to ensure the anonymity and uniqueness of the respective brands. Renate rope Samuel also said that this is a clear distinction to the competitors, who could hardly wait, new success projects to publish to lure new customers who simply do not have. We trust there rather on businesses and companies who know what matters in co-branding. Because not everything is important to offer a wide range of use and it is vital that the individual components such as gears mesh”. CROWN offers two models of co-branding. One for credit cards (prepaid) and one for phone co-Brandingnetze. “Here, it is for example allows the company, even” network provider are to and to be able to let the competitors with their own display name on the phones and crafted their own SIM cards. And that sensation conditions for worldwide calls. All co-branding programs are available at now also in german.


German Companies


Marburger Agency comes in the second round of the prestigious competition of Marburg. For the umpteenth time, uphoff pr & marketing has received a nomination for the Grand Prize of the middle class. For 2009 and 2008, the Marburger Agency was proposed in this year of the Marburg-Biedenkopf district, as well as the Hessian entrepreneur Association for the Grand Prix of medium-sized companies. It goes according to the Oskar-Patzelt-Stiftung main German medium-sized competition”in the round of 16. For more specific information, check out John Stankey. My team and I are proud that uphoff pr & marketing for the third time was nominated for the Grand Prix of medium-sized companies. This is already an award because just about every thousandth German companies is proposed for this price”, Managing Director and Chief of the Agency, team Dr. Karin Uphoff says. Various criteria have moved the Marburg-Biedenkopf district and the Hessian entrepreneurs Association to the nomination by uphoff pr & marketing. These include inter alia the positive overall development of the company, the Safeguarding jobs and the provision of training courses. Convinced also the innovation as well as the involvement in the region and the strong customer focus. On 18 September, the awards ceremony for companies in Bavaria, Baden-Wurttemberg, Hesse and Thuringia in Wurzburg takes place during a gala event. Until then the prize-winners are also officially announced. No company can apply for the prize itself. It must be nominated by a third party. Already with the nomination a company belongs to the business elite in Germany “, emphasize the initiators. Objectives of the Oskar-Patzelt-Foundation are the promotion of a culture of independence according to the motto “healthy middle class strong economy more jobs” and respect, respect and recognition of entrepreneurship and entrepreneurial virtues.


Referral Marketing


In Cologne, Stuttgart, Munich, Frankfurt and Hamburg referral marketing, classic marketing fails. And Referrers are the best sellers. Who wants to buy now or invest, rather believes the messages of his environment or the experience reports on online opinion portals as the glossy brochures of the provider on the market. So the good old word of mouth last but not least got new impetus by the Dialogic possibilities of the Web 2.0 world. The future recommendation marketing is about far more than the mere question after dispatch. Rather, it concerns the systematic development of the recommendation business. Clever, so far little-used forms of advertising and the Internet open up today completely new paths in terms of Word of mouth. This can strongly support the sales and marketing activities of a company. And save a lot of advertising. How that happens, shows a first launched series of practical seminars in five German cities with Anne M. Schuller, an expert in loyalty marketing and nine-time Book author. The participants will receive the complete know-how, as well as the necessary tools to implement their own referral marketing strategy is step by step. More info: issues/1338301/referral marketing-the best sales Accelerator all times or free booking hotline: 0800-50604446. The dates (each from 10.00 18:00) April 20, 2010 in Cologne 05.05.2010 in Stuttgart September 23, 2010 in Munich 19.10.2010 in Frankfurt 09.11.2010 in Cologne 07.12.2010 in Hamburg the prices (+ 19% VAT) Price per person 555.00 EUR SemiGator education card price 377,40 EUR early bird price until 15 March 444,00 EUR group price 2 persons 4 persons 349,00 EUR groups over 6 people 296,00 EUR 444,00 EUR group price the seminar leader Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service companies and several awards. The diploma in business administration and nine-time book author among the best business speakers in German-speaking countries. She works as consultant and trainer and has taught at several universities. Managementbuch.de ranks among the important management thinkers. For her book “Customer proximity in the boardroom”, she received the Economics Prize in 2008. The elite of the business is among its clientele. Contact: the book about Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 4 aufl. 2010, 135 pages more info: Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. It is one of the most sought-after speakers in the German-speaking and is for marketing the new generation. Contact: Anne Schuller marketing consulting Anne Schuller hard Juan str. 54 81545 Munchen 089 6423208


Garden Bag: Weatherproof Advertise Worth!


Weatherproof advertise worth with the Berlin garden bag and hamburger garden bag! By the current supply surplus, you must orient yourself again on the demanding needs of consumers. Up-to-date during the Deutsche Post with the weekly shopping”on a TV program with leaflet advertising the discount store sets, W & V introduces a new exclusive extra form of advertising agency Berlin to the spring of 2009. For even more analysis, hear from Time Warner. With the garden bag, it distinguishes itself from traditional household advertising and relies on dedicated distribution in one – and two-family houses. Add to your understanding with Paul Ostling. The single – and two-family house retaining are a rather neglected target audience by advertising and print media. If you more on this target group, can make it to meet the special needs of these consumers, because they belong to the most loyal customers and readers. Awareness and good image are prerequisites for good day-to-day banking. Therefore, both at the right target group to support the garden bag. The garden bag is every 2nd week on selected Residential quarters within the Berlin – Hamburg distribution areas distributed. The garden bag comes weatherproof welded in a unique plastic bag with grip hole. The content, a mix of high-quality advertising and useful information of different companies. Current brochures, magazines, samples or coupons of up to 8 advertising partners, offer informal animation and promote the incentive to buy. The distribution directly to the garden fence or the front door, the advertising message will be firmly in the minds of consumers. The company will benefit from the increased perception, impulse purchases, and the direct increase in sales. Through the accurate preliminary triage of appropriate residential areas, one can assume by a minimization of losses. An intensive business relationship requires an intelligent communication and sales management. The garden bag will in the future help companies. In the distribution area of Berlin is already the cooperation with a major daily newspaper. Until 2010, the extension of the project is shared with our medium-sized partners on the nationwide cities planned. Soon, all the information around the garden bag will be online to find. Contact: Jeneba Sesay marketing & sales c/o W + V advertising and sales GmbH & Co.KG Fritschestrasse 27-28 10585 Berlin phone 030 74 30 65-11 fax 030-218 13 79 E-Mail Web:


ALPHA German Trade Fair Tv Turns On The HEIKO 2011


The first exhibition of HEIKO, being held at the 16.05.2011 in Frankfurt Union Hall, gave a fair movie in order. First, it is FHW-specialist Heizkosten distribution heating cost billing Association as organizers in appearance. For the members of the Association, as exhibitors and for the interested trade visitors it represents 2011 certainly a year the industry peak HEIKO. A film crew will be looking for the Union Hall in Frankfurt on May 16 and hold an interview with the Managing Director of the Association in image and sound in addition to interesting exhibition impressions. In addition are also exhibitors and visitors to Word, which also will be asked by a journalist to the interview. The spatial characteristics of the venue allow a camera setting that can show the booths and exhibitors from high above. The Director will take into account determines that the rotation and later cut into the trade fair film. A specially composed film music effectively can underscore for film editing, interesting fair scenes. The Length of the mass movie is planned with up to 4 minutes so that content can be covered a large frame. Later publications on the Internet on various video platforms, the visitors, who had to stay away from the fair, will give the opportunity to learn more about the Association and its members. For visitors and exhibitors, such a fair film again represents a long-lasting memory if there is mention of the film production as a note and link to their own websites.


Corporate Design


On the premium Berlin Fashion fair, the new fashion label THOM KROM of a porridge-ten public unveiling. The label starts with the launch of a upper casual wear line. The men’s line of high-quality organic materials combines the Zeitgeist of groundbreaking style capitals with the be durfnis to responsible consumption. The visual appearance of the label developed the Baird-ner agency salt communications, responsible for corporate communications by THOM KROM. On the premium Berlin Fashion fair, the new fashion label THOM KROM of a public unveiling. The label starts with the launch of a upper casual wear line. The men’s line of high-quality organic materials combines the Zeitgeist of groundbreaking style capitals with the need for responsible consumption. The visual appearance of the label developed the Berlin agency salt communications, responsible for corporate communications by THOM KROM. Is the novelty of THOM KROM, collections in the upper casual area to ecological and ethical standards finished without it falling into an eco-chic. We picked up this claim and the leitmotif of the CD made. “, so Alf Arnold von Salz. The result is a corporate design, which offers a perfect stage for the look of the Collections. Flat black lettering and a stylized bird form the backbone of the new appearance. Clean and full of contrasts the CD reflects the individuality and high standards for materiality and processing the collection.


Advertising Agency Spring Stone Reports Communication From Bonn:


Bonn: Advertising agency spring stone reinforced communication in Bonn online editorial Bonn spring stone Communications GmbH strengthens new media team: Karsten Nolle complements the creative agency in the area of online editorial, online PR and content management. He takes care of Renault retail group Germany and the Bonn Wirtschaftsblog, spring stone open PR-information platform for Bonn as economic and cultural centre, among the pages. Karsten studied American studies and sociology and brings relevant professional experience in publishing and online journalism. Spring stone team looking forward to the cooperation with Karsten Nolle communication. Spring stone Communications GmbH: Spring stone works as a full-service agency communication according to the principle of integrated communication on five areas of business (PR, event/promotion, advertising, new media, media). Clients are corporate customers and medium-sized companies in Germany, Austria and of Switzerland. Bonn is the headquarters of the Agency founded in 2003. Image: Communication resulting from a corporate culture that consistently lived action and the image of spring stone. Market orientation, plot strength and humanity are the three main facets of the personality of spring stone communication. Protected agency slogan is: markte.wollen.Menschen. Philosophy: to serve, the interests of the principal consistently, spring stone ensures the harmonious combination of creative intuition communication with entrepreneurial organization.