The positioning in the network conyeva a series of extra efforts that can assume 80% of productive time for these entrepreneurs. Know that we face can make the difference between success and failure. Formerly businessmen were preoccupied by the State of the roads so that your goods arrive or by employees in revuletas Marxists sabotage. Not so long ago the free competition played a determining role in the development of many businesses and new technologies definitely meant a turning point in the way of working of the companies. A small emrpeario now must have a spherical control of all matters of your business. You should not simply know computers if he is dedicated to its sale. You should know to be proficient in Marketin, logistiva, finance, macroeconomics, international trade, administrative law, taxation and accounting, English, Office, human resources, commercial work so much more. This is one investment overemphasized in the absence of money or time if we delegated the work to other specialists. Then What we are talking about is that the barriers to entry to new small businesses, with the era of technology, have increased substantially. Planning and good advice can be a bright idea to failure or success. In particular, one of the greatest enemies of small-scale entrepreneurs is to conquer the competitive world of the internet positioning. The difference appear first in google search results may involve thousands, even millions of euros. This work is not an esacta science since nobody knows with esactitud methods that use search engines to display your results. To which the race engineer was told that to become an entrepreneur should become journalist? The author is the Director of Asesoramiento Online, pioneer in Online counseling services.