Social media services such as Twitter, Facebook & co. are still the pastime of the generation of 2.0 in the Germany. While in the United States, companies harness the gigantic possibilities of this new form of communication for themselves, putting in this country still in decent restraint. In his new book, the head of Publicis Berlin illustrated Wolfgang Hunnekens, what are the possibilities, by the commercial use of social media revealed. How is it right and what really brings it, that is the question. The approach on these blogs, Twitter, communities,… follow own rules. Wolfgang Hunnekens describes in this book, such as the interaction with the future fans”is established, as are the social media friends and productively used these connections. For who want to actively shape the image of his company in the social media, should know exactly what to do. Just at the beginning of May to half-hearted attempts at the foot of the Internet, much to be destroyed. Indiscriminate approach should be avoided. The ICH network participation and image in the Internet. The magic words with the entrepreneurial success in the social media is possible are participation, participation. Whether who mastered the keyboard of the social media customer care, crisis management or marketing communication can act selectively. The equality of arms between customer and company is new. Rather than sulk behind closed doors or to write letters of complaint, frustrated customers can send their displeasure to an audience of millions, find allies… and wreak immense havoc. The book by Wolfgang Hunnekens offers useful suggestions and provides lots of new aspects of social media experts and newbies. Factually and clearly, but not dry, the reader moves through uncharted territories. It is always in the foreground how to become successful part of the social media network as ICH transmitter. The person of the author of Wolfgang Hunnekens distinguishes this book from others. His eye for the new, his understanding of communication, not least his informal Rhenish art, entertaining facts to represent make worth reading, this book”to Prof. Dr. Dr. Thomas Schildhauer (UdK Berlin). Wolfgang Hunnekens the ICH channel social media principle – TWITTER, FACEBOOK & COMMUNITIES successful insertion. 170 pages, numerous illustrations author of Wolfgang Hunnekens founder of the Institute of electronic business (IEB), co-owner of Publicis Berlin and visiting professor of digital communications at the University of Arts and the University of St. Gallen in the leadership course for digital communication. He is Chairman of the Berlin Chamber of Commerce Committee “Creative Industries”. Early on he dealt with digital communication and witnessed the rise and fall of the then so-called “new economy”, the first Internet hype in San Francisco (United States) live. The native Dusseldorf lives in Berlin since over 30 years, is married and the father of zweiTochtern. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Goop understood the implications. Marketing & sales of Public Relations & corporate communications to the topic range success & career find Freelancer updates know-how of renowned experts, employees and Manager.
You practice-oriented Public Relations seminars in Germany and Austria surely know the problem that you are still not successful with your efforts in terms of online PR. Although you know how to write texts, but whether they work on the Internet? To give you a high degree of practical knowledge, there are great seminars where you can learn the latest in terms of public relations for the Web and optimize your efforts in this area within a very short time. Today it comes in writing press releases for the Web no longer use any tricks to make sure that the keywords in the text, as well as in the meta and ALT tags occur. Joel and Ethan Coen may help you with your research. Instead the market leader Google emphasize the search engines and, of course, above all a good readability, and articles that are actually written for people. While still many search engine companies to little about it, think about how sustainable to be successful on the Web and what Efforts in this regard are really useful, however, there are numerous measures which actually lead to winning. Practical workshop online-PR in Austria and Germany so that you can master the tools of PR on the Internet perfectly, it pays to attend a seminar with high practical benefits. These are offered by communication beratung.at and held regularly in several cities in Austria and Germany. Public relations on the Internet today is an exciting affair, where the result is almost always immediately measurable. Learn more on the subject from John Stankey. Just a few marketing departments and advertising agencies use specifically on the possibilities of the Web focus their campaigns accordingly. If you are commissioned to write high-quality press releases, you should first and foremost on the quality just so is guaranteed that your texts will be read and distributed sure. This also causes you get links to your site, which in turn positively affects the placement of your own websites. What is the purpose Press releases on the Internet? By PR on the Internet you can find on easiest way about new products, changes, special offers, and general business development. Feeds in this way”to the search engines as with material of plenty of. The targeted use of press releases to reach not only journalists, but also potential buyers or business partners. Because the Internet is the perfect source for information and with a few clicks of the mouse you have all details to a company on the screen. Of course, there are lots of ways to distribute press releases. This is done either through relevant agencies or social networks such as Facebook or putting on news platforms. To learn which are particularly advisable, in the PR workshop.
The numbers from Oracle IT professionals will benefit from appealing economic and c#, for example, are continuing their upward trend, while SAP is still significant vibrations. In line with the reductions, the SAP AG in the recorded this year, had to do SAP Freelancer with fewer projects and lower fees. “SAP expert Dieter Brencher of the BVSI however assumes that the location of the SAP will relax freelancers in the next year: on the project market a moderate boost of in prices is now possible and not counterproductive for freelancers.” Still you could go out but still a sustained recovery of the economy, according to the banker the expected reduction of the capital expenditure backlog was not at present observed. More optimistic is the high-tech industry, according to a survey of the industry association BITKOM in the future, as 74 percent of the companies expect sales growth or at least stable sales. This was a significant improvement compared to the survey of the previous year. Despite the continued Economic crisis there are currently about 20,000 vacant IT positions, reported the BITKOM in a recent press release. This will show up especially if the economic situation in the coming months further attract and become increasingly invested in IT projects. The problem is still massive, once again the economy”, as Scheer of President of BITKOM. But this is an opportunity than a problem for the IT professionals more, since many companies particularly in financially uncertain times like on project-related work and rely on freelancers. Projektwerk – Business Director Christiane road: project-related work allows the company much more flexible to react than with permanent employees. So the investment backlog can degrade many postponed projects, without any additional financial risks must be addressed.” About project work project work, was founded in 1999 and today is Germany’s leading project Exchange on the Internet. It offers all participants under of the flexible labour market a platform for the fast and efficient recruitment of specialists for projects, as well as for the marketing of own services. The offer is aimed at the generation work 2.0 in particular at companies, freelancers and agencies. Over 2,000 projects and profiles will be published monthly. The membership costs 300 / year.
Relief for start-ups in Central Hesse and Wetterau casting/Friedberg, February 8, 2008 The Central Hessian working group of institutional existence founding advisors has opened a new consultant database for Central Hesse and the Wetterau in the Internet. Among business start-ups mittelhessen.de or business start-up wetterau.de, potential new entrepreneurs can find advice and support in your area. Christian Agne, business promoters for the Wetterau GmbH and co-initiator explains the principle: in the free database management consultant, business promoters and other consultants can register, especially taking care of business start-ups. Founding willing will find their consultants either on a local or a content search to 17 work priorities”. So it is possible to get a consultation for business plan preparation in the Lahn-Dill-Kreis or help in corporate finance in the Wetterau. The database collects the five Central Hessian districts are Limburg-Weilburg, Lahn-Dill, Marburg-Biedenkopf casting the present-day Vogelsberg district, as well as the Wetteraukreis. The idea for the new database in the Working Group organized by the IHK Giessen-Friedberg and Wirtschaftsforderung Wetterau GmbH the existence Foundation Adviser. Chamber of Commerce Executive Director Beate Hammerla explains the objective: we wanted to create a better transparency, to facilitate support for business start-ups. As a platform for us, only the regional portal of MitteHessen e. V. for Central Hesse came into question.”www.existenzgruendung-mittelhessen.de is a user-oriented entry point in the online offer of the regional management association, its shops, Beate Hammerla volunteer leads. Hammerla added: our second aim is the quality: we list only consultants listed in the RKW (RKW rationalisation and innovation centre der Deutschen Wirtschaft e.V.) or the KFW Bank Group as a consultant. This is checked by us.” 45 consultant invitation to the free entry the profiles of advisers give information about their activities, their Vita and references, as well as the contact information. “At the moment, there are 45 advisers, this number should increase even further: we invite all existence founding Advisor to register into the free database”, Christian Agne explains for the working group. The Central Hessian working group of institutional existence founding consultants is approximately two years. The members come from the employment agencies, banks, local authorities, chambers of Commerce, districts and investment promotion agencies of the region and have stronger networking and joint training of the entrepreneur to the target. This new offering goes well with the Central Hesse region”, Beate Hammerla says: the existence founder friendliness is one of five strengths of the region. With the consultants database we improve this strength also outwardly visible.” Content inquiries to the database please contact Christian Agne: 06031-6921-44 (WFG Wetterau GmbH), responsible: Manuel Heinrich, phone: 0641/7954-2530, fax: 0641/7954-5 2530,, MitteHessen e. V. Regional management for Central Hesse, Lonystr. 7, 35390 Giessen
strategic partnerships are for us the Foundation to continue to accelerate the development and market penetration of our Cisco training portfolio. A major step in the further strengthening of this Foundation is to have gained the leading provider of training solutions for us, with Integrata AG”, so Grimme further. Global knowledge is the largest Cisco Learning partners worldwide and was awarded in the past occasions, most recently as a Cisco Learning partner of the year for the United States, Europe, the Middle East, Africa and Russia (US/EMEAR). Global knowledge uses his expertise to the appreciation of its Cisco courses with individual hands-on”exercises and labs. These were designed by experts, which comprehensive Cisco bring network practical experience. Global knowledge who we are: founded in 1995, global IT training provider, largest Cisco training partners worldwide and largest VMware and Microsoft Learning partner in Europe. “What we offer: extensive, in-depth experience in the IT training market, training from the classic” IT (E.g., certifications from Cisco, Microsoft, VMware, Siemens, Juniper, HP, IBM, EMC, Citrix, PMI and Oracle) to back to IT business skills (ITIL, project management). What you can expect from us: optimal knowledge transfer, structured career paths for IT professionals, optimized IT resources analyses for companies. We implement training requirements based on specific business processes of our customers in the respective training. The facts: In Europe, over 40 training centres in 11 countries, global knowledge Germany training GmbH, based in Hamburg, Germany, offices in Frankfurt/Main and Munich, partner Center in Berlin, Dusseldorf, Nuremberg and Stuttgart. Each year more than 6,000 trained participants. World’s privately funded and approximately 1,300 employees with $ 300 million sales, headquarters in Cary N.C.., United States, Canadian headquarters in Toronto. EMEA headquarters in London, UK. For more information see. Integrata AG the Integrata AG is the leading manufacturer-independent full service provider of training services in Germany. The approach of Integrata training is geared to the value chain and extends to ensuring the sustainability of strategy, analysis and development, organization and implementation. It includes various forms of learning such as seminars, workshops, E-learning, simulations, training on the job, coaching, and mentoring. The offer includes both open and in-house seminars to more than 1,300 topics of information technology as well as human resources and organization development and on the other hand qualification projects and managed training services. Topics like certification in project management, train the trainer training, system and software development and leadership training give an insight into the diversity of possibilities. With these services, the company offers holistic solutions, depending on the need for standardized or individualized, project-oriented or service-oriented. Detailed industry knowledge, international training projects, the network of local and international speakers, as well as certification in accordance with recognized national and international standards document the performance of the Integrata AG. Numerous customer projects demonstrate the successful implementation of the challenges.